What you need to get market-ready for LGBT+ travellers
In times of uncertainty (right now) 90% of Canadian LGBT+ travellers will look for travel opportunities within Canada. This represents 12 billion dollars in spending potential – right in our backyard. But, there’s more to welcoming this market than simply asking for their business. LGBT+ travellers are critically aware of spending their dollars where LGBT+ support is felt and shown. Their leading concern when travelling is their safety.
CGLCC’s Tourism Program acts as Canada’s LGBT+ tourism industry association. We help coordinate the product development efforts and market-readiness of Canada’s tourism industry for the LGBT+ travel market.
In collaboration with Tourism HR Canada, the program provides diversity and inclusion training, market-ready seminars, product development counsel, accreditation, destination audits and assessments and other services to help Canada’s tourism industry effectively reach and serve Canadian and global LGBT+ travellers, creating economic growth for Canadian businesses.
As part of our program, you’ll find out how best to welcome this lucrative market in a meaningful way. You’ll learn more about the various LGBT+ travellers’ wants and needs and you’ll determine your own market-readiness before welcoming this community to your tourism destination.
The program includes access to exclusive market research, case studies and educational materials to help you engage the LGBT+ market meaningfully and successfully.